POETIC MEMORY Memory is based on the well-known Memory game and supported by the Alzheimer Catalunya Foundation. It provides cognitive stimulation for people living with Alzheimer’s through creativity and metaphors. It also reinforces emotional bonds between family members, caregivers and people living with the disease.

Occupational therapy
According to Manoli Yerbes, an occupational therapist who works with people living with Alzheimer’s and has followed the game’s development:

This memory game is not just associated with images. It plays with concepts, symbols, and colors. You can also find alternative ways to play, for example, looking for colors or different parts of the body. The game can be played in a group or individually to reinforce speaking, classifying into categories, eliciting memories, or expressing feelings.
The images are clear, simple, and conceived for adults. The cards allow players to talk without worrying about making mistakes, because the images are subject to multiple interpretations.

Narrative imagination
The poetic images awake the narrative imagination and elicit conversations that encourage social relationships. I invited the artist Bea Salas to write a story inspired by the image of the box.
She created this hilarious short story DARLING SHELL.